Cost guide · Updated 2 October 2026
What food photography costs in 2026
Disclosure: we make MenuPhotoAI, an AI photo tool, so we have an interest in this subject. For that reason this page uses only prices that photographers, marketplaces and delivery platforms publish themselves. Each figure has a source that you can open.
By the MenuPhotoAI team. Prices checked in October 2026. Sources and method.
Short answer
A small restaurant menu shoot from an independent food photographer costs about $350 to $500 in the US, and a half day costs about £350 to £775 in the UK. These are published prices that we found, not an average of the market.
Most of the packages that we found include editing and a licence to use the photos on your menu, your website, delivery apps and social media. A food stylist and a studio are extra, and most of these packages use neither. Travel is included in some prices and extra in others.
We found little evidence that a menu shoot costs more in a large city. Snappr, a booking marketplace, charges one price in each country.
- United States: $350 to $500 for a small menu shoot. $650 to $1,000 for a half day
- United Kingdom: £190 to £250 for 1 to 2 hours. £350 to £775 for a half day, £550 to £1,500 for a full day
- Canada: CA$200 to CA$1,000 as a starting price. The sample is small
- Australia: A$400 to A$950 for a shoot of up to 2 hours. A$650 to A$1,400 for a half day
- Free: DoorDash, Uber Eats (US) and Grubhub offer a photoshoot to partners. Each has limits
- AI from your own photos: MenuPhotoAI, from $0.89 to $1.96 per photo. 5 free photos to start
Published prices at a glance
| Country | Up to 2 hours | Half day | Full day | Marketplace, 1 hour (Snappr) |
|---|---|---|---|---|
| United States | $350 to $500 (small menu shoot) | $650 to $1,000 | From $999 (one price list) | $89 plus a 15% fee |
| United Kingdom | £190 to £250 | £350 to £775 | £550 to £1,500 | £79 plus a 15% fee |
| Canada | CA$200 to CA$500 (Vancouver) | Not published. Minimum order in Toronto: CA$500 to CA$1,000 | No published price found | CA$129 plus a 15% fee |
| Australia | A$400 to A$950 | A$650 to A$1,400 | A$2,400 to A$4,500 plus GST | A$109 plus a 15% fee |
Prices from independent photographers' own price lists, read in October 2026. Tax (VAT, GST, HST) is sometimes extra. The sample for Canada is small.
United States: published prices
We found five US food photographers who publish their prices. A small menu shoot costs $347 to $495: three of the price lists give this for 10 dishes or 10 photos. A half day, or 20 to 30 dishes, costs about $650 to $1,000. Styled packs cost $800 to $2,100.
In the packages that state a number of photos, one photo costs about $26 to $40.
| Source | What you get | Published price |
|---|---|---|
| Menus and Photos, Chicago area (2024) | 10 photos in 2 hours, at your restaurant; 20 photos; 30 photos | $347; $680; $990 |
| Gonza, Miami (2022) | 10 dishes in 1.5 hours; 30 dishes in 4 hours | $350; $700 |
| Dustyn Reno, Riverside and Los Angeles | Menu shoot; half day; full day | From $349; from $649; from $999 |
| Plate to Pixel, Southern California | Flat rate for one shoot | From $495 |
| Hard Visual Eats, Miami or New York (see the note) | 10 photos and a hero image; 20 photos and a hero image; styled packs of 7 to 30 dishes | $400; $600; $800 to $2,100 |
| Snappr, every US city | 1 hour; 2 hours; 4 hours | $89; $169; $309, plus a 15% fee |
| Thumbtack, commercial photography (not food only) | Average job | $440, range $299 to $645 |
A year in brackets shows a page that is older than 2025. The Hard Visual Eats page title says Miami, and its contact details say New York City.
United Kingdom: published prices
We found five UK food photographers who publish their prices. A short session of 1 to 2 hours costs £190 to £250. A half day costs £350 to £775. A full day costs £550 to £1,500.
Three of the five price lists state that a commercial licence is included. Travel is often extra outside the photographer's area, so the lowest prices can rise for a London restaurant.
| Source | What you get | Published price |
|---|---|---|
| Alessandro Pietrosanti, London | Up to 10 dishes and 1 hero; half day (20 to 40 dishes); full day (40 to 80 dishes) | £190; £490; £890, plus travel |
| R Sembi Photography, London | 1 hour; half day; full day | £249; £499; £749 |
| R Sembi Photography, delivery app packs | 15 photos; 25 photos; 50 photos | £299; £399; £499 |
| Bright Foody, Northampton (London and Manchester pages) | Up to 2 hours; half day; full day | £250; £350; £550, VAT included, plus travel |
| Clean Plate, East Midlands | Half day (30 images or more); full day (60 images or more) | £395; £650 |
| Owen Billcliffe, London | Half day; full day | From about £775; about £1,500, plus VAT |
| Snappr, every UK city | 1 hour; 2 hours; 4 hours | £79; £149; £269, plus a 15% fee |
| Bark, UK platform data | Food photography, average per hour | £157 |
| NUJ Freelance Fees Guide (PR photography, not food only) | Suggested minimum day rate, extended use | £500 to £1,100 |
Canada: published prices
We found only three Canadian price lists with a base price, so read this section with care. Starting prices run from CA$200 for a 60-minute shoot in Vancouver to CA$1,000 for a studio project in Toronto.
| Source | What you get | Published price |
|---|---|---|
| Food Photography Vancouver | 60 minutes (4 edited images); 90 minutes (7); 120 minutes (10) | From CA$200; CA$350; CA$500 |
| Jules Design, Toronto | Studio time per hour; shoot at your restaurant | CA$150 per hour, minimum CA$500 plus HST; CA$600 fee plus CA$150 per hour |
| Sku Studio, Toronto | One project | From CA$1,000 |
| Novo Creative, Toronto | Extras on a studio package (base price not published) | Shoot at your restaurant: plus CA$150; stylist: plus CA$600 |
| Snappr, every Canadian city | 1 hour; 2 hours; 4 hours | CA$129; CA$209; CA$349, plus a 15% fee |
Australia: published prices
We found six Australian food photographers who publish their prices. A shoot of up to 2 hours costs A$400 to A$950. A half day for a menu costs A$650 to A$1,400. A full day costs A$2,400 to A$4,500 plus GST.
Prices per image differ a lot. Bark gives A$80 to A$210 per dish on its platform, and one Melbourne photographer charges A$30 per image from 15 images and A$10 per image from 100 images. For that reason we give no single price per dish.
| Source | What you get | Published price |
|---|---|---|
| Georgie Greene, Sydney | 1 hour; 2 hours; 4 hours | A$400; A$600; A$900, GST included |
| Vanessa Claire, Melbourne (2024) | 45 minutes (15 images); 1.5 hours; 3 hours (50 images) | A$650; A$950; A$1,350 |
| Restaurant Photographer Melbourne | Half-day hero shoot; price per image (15 or more; 100 or more) | From A$650; A$30; A$10, minimum spend A$1,000 |
| Fran Flynn, Gold Coast | Half day (about 30 images); full day (about 80 images) | A$1,400; A$2,400, plus GST |
| Sarah Anderson, Geelong | Hospitality half day; full day (food, venue and people) | A$2,950; A$4,500, plus GST |
| Ben Calvert, Canberra | Food package | From A$500, plus GST |
| Snappr, every Australian city | 1 hour; 2 hours; 4 hours | A$109; A$199; A$359, plus a 15% fee |
| Airtasker, completed tasks | Food photographer task in Sydney; in Melbourne | A$200 to A$387; A$210 to A$320 |
Does the city change the price?
Less than you may expect. Snappr states that it sets its rates per country, not per city. Bright Foody shows the same prices on its London page and on its Manchester page, plus travel. Bark gives average quotes for a photoshoot, for all types of photography: £250 in London, £245 in North-West England, £280 in Scotland and £125 in the West Midlands. London is close to the UK average of £245.
Some differences do exist. One East Midlands photographer gives local clients a lower price. Bark's Australian guide puts commercial photographers in Sydney above those in Melbourne. Studio hire on Peerspace averages $53 per hour in Chicago, $76 in New York, $77 in Los Angeles and $107 in Miami. Food stylists charge more per day in large US cities than outside them.
This page replaces the 26 city pages that we published before. Most of the figures on those pages had no source. We keep a page for three cities and give the local evidence there: London, New York and Miami.
What is included, and what is extra
Read the price list before you compare two quotes. The items below are where the quotes differ.
- Editing. Inside most package prices. An extra edited image costs $20 in one US price list, and A$20 to A$80 plus GST in two Australian price lists.
- Usage licence. A licence for your menu, website, delivery apps and social media is normally inside the price. A separate licence fee appears in advertising work.
- Food stylist. Normally quoted per day, not per shoot: $600 to $900 outside large US cities and $1,000 to $1,500 in cities such as New York (2023 figures), and £200 to £800 in the UK. In Toronto, Jules Design quotes about CA$1,000 per day and Novo Creative adds CA$600 for a stylist. Most of the restaurant packages that we found have no stylist.
- Studio. Most of the restaurant price lists that we found are for a shoot at the restaurant, with no studio fee. If you need a studio, Peerspace averages are $53 to $107 per hour in four US cities, and one London kitchen studio costs from £400 for a 9-hour day.
- Travel. It differs for each photographer. Examples: $0.50 per mile outside the Chicago area, A$0.60 per kilometre near Melbourne, a A$60 parking fee in central Sydney, travel costs added outside Northampton, and no travel fee inside the city on Snappr.
- Tax. Many UK, Canadian and Australian prices are given before VAT, HST or GST.
An advertising shoot is a different product
The prices above are for menu photos. A campaign for advertising costs much more, because it has a crew and a paid licence. Two published US estimates show the scale: $5,500 for a one-day drinks shoot with 4 images for 1 year (2025), and $26,000 for a three-day restaurant campaign with 20 images for 10 years (2023). Stylists, props and retouching were extra in both. The drinks shoot also had a studio fee.
Free photoshoots from delivery platforms
Some platforms pay for a shoot. Check the limits before you rely on one.
- DoorDash (US). A free photoshoot for most restaurant partners, if the menu has no professional images yet and the service is available in the area. It is a 1.5-hour session for up to 20 menu items and one header image. You pay for the food and the preparation. You can use the photos on your website and social media, but not on other delivery platforms.
- Uber Eats (US). New partners get one complimentary photo shoot at onboarding. The Uber page shows no price for a second shoot.
- Grubhub (US). Its Marketplace plans list a free professional menu photoshoot. Grubhub gives no limits on the page.
- Deliveroo (UK). It sells two packages: Silver (1 hero photo and 15 item photos) and Gold (1 hero photo and 25 item photos). The price is not public.
- Just Eat (UK). Its partner help page gives photo rules and offers no photoshoot.
The AI option: what MenuPhotoAI costs
MenuPhotoAI makes a professional menu photo from a photo that you take of your own dish. You upload up to 25 photos at a time, choose one look, and get the results in minutes. One photo costs $0.89 to $1.96, which is less than the $26 to $40 per photo of the US packages above. All prices are on the pricing page.
It does not replace a photographer for every job. If you need people in the photo, your dining room, or an advertising campaign, book a photographer. Check the platform rules also: Deliveroo does not permit AI-generated images. See what each delivery platform allows.
| Option | Photos | Price | Per photo |
|---|---|---|---|
| Free | 5 (watermarked) | $0, no credit card | $0 |
| Starter plan | 25 each month | $39 per month | $1.56 |
| Professional plan | 50 each month | $49 per month | $0.98 |
| Enterprise plan | 100 each month | $89 per month | $0.89 |
| Pack, paid once | 25; 50; 100 | $49; $65; $119 | $1.96; $1.30; $1.19 |
Monthly photos do not roll over. Pack photos do not expire.
How to choose
For a full menu on a small budget, the lowest published prices are the marketplace bookings and the short menu packages: about $350 for 10 dishes in the US and £190 plus travel for 10 dishes in London. For a brand shoot with a stylist, plan for a half day or a full day and add the stylist's day rate.
If your dishes change often, the cost of a new shoot each time is the real problem. That is the case where an AI tool that works from your own photos saves the most.
- Count the dishes that need a photo.
- Check if your delivery platform gives you a free shoot.
- Ask two photographers for a written quote that lists editing, the licence and travel.
- Try 5 free photos in MenuPhotoAI and compare them with your real plates.
Questions
How much does a food photographer cost for a restaurant?
Published prices that we found in October 2026: about $350 to $500 for a small menu shoot in the US and $650 to $1,000 for a half day. In the UK, £190 to £250 for 1 to 2 hours, £350 to £775 for a half day and £550 to £1,500 for a full day. In Australia, A$650 to A$1,400 for a half day.
How much does food photography cost per photo?
In the US packages that state a number of photos, one photo costs about $26 to $40. An extra edited image costs $20 in one price list. An AI tool such as MenuPhotoAI costs $0.89 to $1.96 per photo and works from your own photo of the dish.
Is food photography more expensive in big cities?
We found little evidence of it for a menu shoot. Snappr sets one price per country, one UK photographer publishes the same prices for London and Manchester, and Bark's average quote in London is close to the UK average. Studio hire and food stylists do cost more in some cities.
Is the usage licence included in the price?
In most of the restaurant packages that we found, yes: the price includes use on your menu, website, delivery apps and social media. A separate licence fee is normal for advertising campaigns. Ask for the licence in writing.
Do I need a food stylist?
Most of the restaurant packages that we found have no separate stylist: your kitchen plates the dish. A stylist is quoted per day, from $600 to $1,500 in the US and £200 to £800 in the UK, and is usual for advertising work.
Can I get a food photoshoot for free?
In the US, DoorDash offers a free photoshoot to most restaurant partners, Uber Eats gives new partners one free shoot, and Grubhub lists a free menu photoshoot on its Marketplace plans. DoorDash does not let you use its photos on other delivery platforms.
How much does AI food photography cost?
MenuPhotoAI costs $39 per month for 25 photos, $49 for 50 and $89 for 100. A pack that you pay for once costs $49 for 25 photos, $65 for 50 and $119 for 100. The first 5 photos are free and watermarked.
Sources and method
We read each price on the source page in October 2026. The sources are 19 photographers' own price lists, the list prices and platform data of five marketplaces (Snappr, Bark, Airtasker, Thumbtack and Peerspace), one union fee guide, Wonderful Machine's articles on stylist rates and campaign estimates, one studio's price page, and the delivery platforms' own help pages. These are published list prices. They are not quotes that we received, and they are not an average of the market. Some pages are older than 2025, and the tables show the year. The only rate guide from a professional body is the NUJ guide, which is for PR photography, not food. The ASMP says that anti-trust law stops it from suggesting prices. We did not use the articles from photo-tool and marketing sites that give price ranges with no data. One figure comes from a career article (Leiths, UK stylist day rates) and is named as such.
- Menus and Photos: food photography packages (Chicago area, December 2024)
- Gonza: food photography Miami (March 2022)
- Dustyn Reno: food photography (Riverside and Los Angeles, California)
- Plate to Pixel: food photography (Southern California)
- Hard Visual Eats: packages (the page title says Miami; the contact details say New York City)
- Snappr: how its prices work (15% service fee, one rate per country)
- Snappr: list prices, United States
- Thumbtack: photographer prices (January 2025)
- Alessandro Pietrosanti: delivery platform photo packages (London)
- R Sembi Photography: prices (London)
- Bright Foody (Northampton): food photographer London
- Bright Foody (Northampton): food photographer Manchester
- Clean Plate: food photography rates (East Midlands)
- Owen Billcliffe: food photography London
- Snappr: list prices, United Kingdom
- Bark: photographer prices, UK
- NUJ Freelance Fees Guide: public relations photography
- Food Photography Vancouver: packages
- Jules Design: Toronto food photography
- Sku Studio: food photography (Toronto)
- Novo Creative: food photography Toronto
- Snappr: list prices, Canada
- Georgie Greene: food photography Sydney
- Vanessa Claire: food photography Melbourne (November 2024)
- Restaurant Photographer Melbourne: food photography
- Fran Flynn: pricing (Gold Coast)
- Sarah Anderson: hospitality packages (Geelong)
- Ben Calvert: food photography (Canberra)
- Snappr: list prices, Australia
- Airtasker: photographers in Sydney
- Airtasker: photographers in Melbourne
- Bark: commercial photography cost, Australia (March 2026)
- Wonderful Machine: food stylist rates (July 2023)
- A Photo Editor: estimate for a drinks product shoot (March 2025)
- Wonderful Machine: estimate for a restaurant group campaign (January 2023)
- Leiths: food stylist career article (February 2025)
- Lockett Studios: kitchen studio hire (London)
- Peerspace: photo studios in New York
- Peerspace: photo studios in Los Angeles
- Peerspace: photo studios in Chicago
- Peerspace: photo studios in Miami
- ASMP: why it publishes no prices
- DoorDash: free photoshoot
- Uber Eats: photo tips and photo shoot (US)
- Grubhub: Marketplace plans
- Deliveroo: schedule a photoshoot (February 2026)
- Deliveroo: how to upload your own photos (rule on AI-generated images)
- Just Eat partner centre: photos on menu
Prices and features change. If something here is out of date or wrong, email hello@menuphotoai.com and we will correct it.
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