Free tool for agencies · No signup
Food photography pricing calculator for agencies
Price a menu photo package for a restaurant client. You see the client quote, your cost and your margin immediately.
Quote for one client
$900
20 photos at $45 each
- Revenue per month (100 photos)
- $4,500
- Profit with your cost now
- $1,500 (33%)
- Profit with MenuPhotoAI
- $4,111 (91%)
You keep $2,611 more each month. MenuPhotoAI costs $89 for 100 photos (Enterprise plan), which is $0.89 per photo. Your handling adds $300.
Make 5 client photos free5 free photos (watermarked) · No credit card
How the calculator works
- Enter the number of restaurant clients that you serve in a month, and the photos that each client needs.
- Enter the price that you charge for one photo. The quote for one client is that price multiplied by the photos.
- Enter the cost of one photo now. This is your photographer, your editor or your staff time.
- The calculator compares that cost with MenuPhotoAI. It uses the cheapest mix of our list prices, then adds your handling cost.
We make MenuPhotoAI, so we have an interest in the result. For that reason the calculator shows each number that it uses, and it uses list prices only.
What a food photographer charges
Use these published prices as a reference for your own price. They are prices that we found on photographers' price lists, not a market average.
- United States: a small menu shoot costs $347 to $495. Three price lists give this for 10 dishes or 10 photos.
- United States: in packages that state a number of photos, one photo costs about $26 to $40.
- United Kingdom: a session of 1 to 2 hours costs £190 to £250, and a half day costs £350 to £775.
- United Kingdom: one London photographer publishes delivery app packs at £299 for 15 photos and £499 for 50 photos.
What MenuPhotoAI costs per photo
| Option | Photos | Price | Per photo |
|---|---|---|---|
| Starter plan | 25 each month | $39 / £29 | $1.56 / £1.16 |
| Professional plan | 50 each month | $49 / £37 | $0.98 / £0.74 |
| Enterprise plan | 100 each month | $89 / £65 | $0.89 / £0.65 |
| 25-photo pack | 25, one time | $49 / £39 | $1.96 / £1.56 |
| 50-photo pack | 50, one time | $65 / £49 | $1.30 / £0.98 |
| 100-photo pack | 100, one time | $119 / £89 | $1.19 / £0.89 |
List prices. One credit makes one photo. A plan renews each month, and a pack is a one-time purchase. See the pricing page.
When this method does not fit
- MenuPhotoAI needs a photo of the real dish. If the client has no photos, someone must take them.
- If the client needs people in the photo, the dining room, or an advertising campaign, book a photographer.
- Platform rules differ. Deliveroo does not permit AI-generated images. See what each delivery platform allows.
Questions
How much should an agency charge a restaurant for menu photos?
No single rate is correct. US food photographers who publish their prices charge about $26 to $40 per photo in menu packages. One London photographer publishes delivery app packs at £299 for 15 photos and £499 for 50 photos. These are published prices that we found, not a market average. Use them as a reference, then set your own price in the calculator.
How does the calculator work out my margin?
It multiplies your clients by the photos per client and by your price per photo. That is your revenue for the month. It then subtracts your production cost. It shows the result for the cost that you pay now and for the cost with MenuPhotoAI.
How does it work out the MenuPhotoAI cost?
It finds the cheapest mix of one monthly plan and credit packs for the number of photos that you enter. It uses our list prices and no discounts. One credit makes one photo. It then adds your handling cost, which is the value of your own time on each photo.
Does MenuPhotoAI need a real photo of each dish?
Yes. MenuPhotoAI makes a professional menu photo from a photo of the real dish. You or your client take that photo, and a phone photo is enough. It does not make a dish from a text description.
Can I deliver the photos to my clients?
Yes. Our terms let you use the finished photos for any commercial purpose, and you can pass them to your clients. The terms also give us rights to the photos that you upload, so read section 5 before you upload client photos. Do not share your account login with clients.
Do delivery apps accept AI-improved photos?
The rules differ by platform, and they changed in 2026. Deliveroo says that AI-generated images are not permitted. Check the rules of each platform before you upload photos for a client.
Do I need an account to use the calculator?
No. The calculator runs in your browser. We do not store the numbers that you enter.
Related tools and guides
What food photography costs in 2026
Published prices from the US, UK, Canada and Australia, with sources
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What each tool does to a photo, and what it costs
Delivery platform photo guides
Photo rules for Uber Eats, DoorDash, Deliveroo and more
AI food photo enhancer
How MenuPhotoAI turns a phone photo into a menu photo
Test it on one client menu
Sign up, upload a photo of a client's dish, and compare the result with the real plate. 5 free photos (watermarked), no credit card.
Make 5 client photos free