How Food PhotosIncrease Orders 15-70%
Official data from GrubHub, Deliveroo, DoorDash, and Just Eat reveals the true impact of food photography on delivery platform performance. Montreal restaurants across all platforms benefit from these universal impacts, while AI food photography now delivers the same platform performance through automated enhancement technology.
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Executive Summary
Research from major delivery platforms consistently shows that professional food photography increases restaurant orders by 15-70% across all major platforms. This data comes directly from platform research, not marketing claims.
Key Finding:
All major platforms show significant positive impact from food photography, with universal algorithm boosts for restaurants using visual content.
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Impact Statistics
30% sales increase
When adding food photography to menu pages
70% more orders
For restaurants with photos vs. text-only menus
65% higher sales
Using menu photos and descriptions together
One in five restaurants double revenue
Within one year of adding photos
Research Sources
- • GrubHub Official Business Blog
- • GrubHub Economic Impact Study (PR Newswire)
- • Restaurant Business Online
- • GrubHub Data Reports Archive
DDeliveroo Platform Research
Performance Metrics
24% boost in sales
For restaurants with food photography on menus
25% increase in overall orders
For restaurants with photos
Higher search ranking
For restaurants with hero images
Majority of online orders
Go to restaurants using more photos
Research Sources
- • Deliveroo Help Centre
- • Hikaru Funnell Photography (Deliveroo Guidelines)
- • Alessandro Pietrosanti Photography
DDoorDash Platform Data
Consumer Insights
15% increase in delivery volume
When adding high-quality photos
49% of consumers take 5-10 minutes
To decide what to order (photos speed decisions)
More than one-third of consumers
Are swayed by food photos when choosing restaurants
Research Sources
- • DoorDash 2024 Restaurant Trends Report
- • DoorDash 2025 Delivery Trends Report
JJust Eat Consumer Research
Consumer Behavior Data
73% of customers want to see photos
Before ordering (2016 market research)
4x more likely
To add items to basket when photos are present
16% more orders per item
With photography
42% try new restaurants
Due to photography
Research Sources
- • Just Eat Market Research 2016
- • Alessandro Pietrosanti Photography
- • Various industry reports
Cross-Platform Performance Summary
| Platform | Sales Increase | Order Increase | Consumer Impact |
|---|---|---|---|
| GrubHub | 30-65% | 70% | 30% revenue boost |
| Deliveroo | 24-25% | 25% | Higher rankings |
| DoorDash | 15% delivery volume | - | 33% influenced by photos |
| Just Eat | 16% per item | 4x basket adds | 73% want photos |
Key Takeaways for Restaurant Owners
Universal Impact
All major platforms show significant positive impact from food photography, with consistent results across different markets.
Range of Benefits
15-70% improvement depending on metric measured, with most restaurants seeing 20-30% increases in orders.
Consumer Demand
73% of customers actively want to see photos before ordering, making visual content essential for competitive advantage.
Algorithm Boost
Most platforms prioritize restaurants with photos in search results, providing additional organic visibility benefits.
Action Items for Restaurants
1Immediate (This Week)
- Audit current menu photos across all platforms
- Identify items without photos (huge missed opportunity)
- Prioritize hero image if missing
2Short-term (This Month)
- Professional photography for top 10 menu items
- Ensure photos meet platform specifications
- A/B test photo vs. no-photo performance
3Long-term (Ongoing)
- Regular photo updates for seasonal items
- Consistent photo style across all platforms
- Monitor performance metrics post-photo implementation
Start Getting 35% More Orders Today
Join thousands of restaurants using AI to create professional food photos.No photographer needed. Upload any phone photo and get delivery-ready results instantly.
Platform-Specific Success Guides
Academic Research Evidence
Cornell University studies backing these platform impact statistics.
Read ResearchSources & References
Official Platform Sources
- GrubHub Official Business Blog:
https://get.grubhub.com/blog/restaurant-marketing-ideas/ - GrubHub Economic Impact Study:
PR Newswire Official Study - Deliveroo Help Centre:
Official Photography Guidelines - DoorDash Restaurant Trends Reports:
2024 & 2025 Platform Data
Industry Research
- Restaurant Business Online:
GrubHub Platform Analysis - Professional Photography Research:
Hikaru Funnell Photography, Alessandro Pietrosanti Photography - Just Eat Market Research:
2016 Consumer Behavior Study & Industry Reports - Business of Apps:
GrubHub Statistics Analysis
All statistics verified from primary platform sources and official business documentation. Research compiled October 2025.