Deliveroo Photo Requirements 2026: Image Size & Menu Guidelines

Deliveroo asks for menu item photos of at least 1200 x 675 pixels, landscape, JPEG, up to 8 MB, shown as a 1:1 square. The hero image must be at least 1920 x 1080 pixels and show at least 5 dishes. Deliveroo says that AI-generated images are not permitted; from 9 October 2026 its partner policy covers any image made in whole or in part with generative AI, and allows minor technical enhancement of a genuine photograph. Deliveroo says that menus with photos can increase orders by 25%. Professional photography costs £200-£2,500 depending on menu size, while AI photo enhancement starts from £1 per image. This guide covers the Deliveroo photo requirements, its documented rejection reasons and how to fix them, and a cost comparison. Checked against the Deliveroo help centre and partner policies in October 2026.

Complete Guide 2026 · Updated October 2026

Deliveroo Photo Requirements 2026: Image Size & Menu Guidelines

Everything UK restaurant owners need to know about Deliveroo photo requirements, costs, and how to boost orders with professional-quality images.

Up to 25% more orders with photosAI enhancement from £1/image

Our Verdict: Deliveroo Wants Genuine Photographs, Sharp and Well Lit

Deliveroo asks for menu photos of at least 1200 x 675 px, landscape, JPEG, up to 8 MB. It shows them as a 1:1 square, so keep the dish in the centre. The hero image needs at least 1920 x 1080 px and at least 5 dishes. Deliveroo says that menus with photos can increase orders by 25%.

Deliveroo does not permit AI-generated images; minor technical enhancement of a genuine photograph is allowed. MenuPhotoAI makes professional menu photos from your own phone photos, from £1 per image. Where you use them is your decision.

Try AI Enhancement Free: 5 Photo Credits

Deliveroo photo requirements

From Deliveroo's own merchant pages, checked in October 2026. Sources are listed below.

Menu item photo

  • At least 1200 x 675 px, landscape
  • JPEG, up to 8 MB
  • Shown as a 1:1 square, so keep the dish in the centre

Cover and header image

  • At least 1920 x 1080 px
  • It must show at least 5 dishes and work at 16:9 and 3:2

What the photo must and must not show

  • One dish, in the centre
  • No hands, faces, text or watermarks
  • No collages
  • No raw ingredients as the main subject
  • No stock images without the rights

AI-generated and edited photos

Deliveroo says "AI-generated images are not permitted on Deliveroo". From 9 October 2026 its partner policy covers any image created in whole or in part with generative AI, even if it is labelled. It also covers an existing image that AI has changed substantially, for example the item, the ingredients, the portion size or the packaging. Minor technical enhancement of a genuine photograph is allowed: cropping, rotating, resizing, small adjustments to light, colour, contrast or sharpness, and reducing noise or blur. Deliveroo can ask for the original photograph.

What Deliveroo offers itself

  • Menu Manager can offer an enhanced version of some photos that fail its quality check. You accept it or replace the photo
  • A photoshoot service with two packages: Silver (1 cover image and 15 item photos) and Gold (1 cover image and 25 item photos). Ask Deliveroo for the price

Deliveroo says that menus with photos can increase orders by 25%.

Next: AI food photos on Deliveroo and Just Eat: what is allowed

Sources: Deliveroo: how to upload your own photos in Menu Manager · Deliveroo partner policies · Deliveroo: add and edit hero photos · Deliveroo: schedule a photoshoot · Deliveroo: how to increase your visibility

Why Deliveroo Photography Matters for Your Restaurant

The harsh reality: your menu photos can make or break your Deliveroo success. According to Deliveroo, menus with photos can increase orders by 25%.

25%:More orders for sites with menu photos (Deliveroo)
Up to 23%:More orders with promotions (Deliveroo)
40-70%:More menu views with Marketer Adverts (Deliveroo data, October to December 2023)
£7.4 billion:Deliveroo gross transaction value in 2024 (Deliveroo results)

The UK Food Delivery Market Opportunity

Lumina Intelligence forecasts a UK food delivery market of £14.3 billion in 2025. In 2024 Deliveroo had 16.2% of UK delivery occasions, behind Uber Eats (27.2%) and Just Eat (25.2%). London restaurants using Deliveroo are in the largest regional market: Lumina says London has 21.1% of UK delivery occasions.

  • Deliveroo's 2024 results show 296 million orders and £7.4 billion of gross transaction value
  • Visual-first mobile interface means photos are your primary sales tool

Deliveroo Photo Rejection: Causes & Fixes

Got a rejection email? Here are the rejection reasons that Deliveroo documents, and how to fix each one.

Dish too close to the edge of the frame

Deliveroo shows item photos as a 1:1 square. If the dish sits near the edge of a landscape photo, the square crop cuts it off. Poor framing is one of the rejection reasons Deliveroo lists.

Fix: Centre the dish and leave space on all four sides. Shoot wider than you think you need to.

Blurry, dark or poor colour

Blur, poor light and poor colour are rejection reasons that Deliveroo lists. The minimum size for an item photo is 1200 x 675 px.

Fix: Use daylight from a window, hold the phone steady, and upload the full-resolution file.

Text, logo or watermark over the photo

Deliveroo lists overlaid text or images as a rejection reason, and its rules do not allow watermarks.

Fix: Upload the clean original. If a designer made the photo, ask for the version without overlays.

Hands, faces or people visible

The Deliveroo rules do not allow hands or faces in a menu photo, and a person visible is a listed rejection reason.

Fix: Photograph the dish alone, from above or at 45 degrees, on a plain surface.

Cluttered background, raw ingredients or a collage

A cluttered background is a listed rejection reason. So is a photo that shows ingredients and not the finished dish. Collages are not allowed.

Fix: Clear the table and show one finished dish. Use a photo of several dishes as your hero image: it needs at least 5.

Obvious signs of editing, or an AI-generated image

Deliveroo lists obvious signs of editing as a rejection reason, and says that AI-generated images are not permitted. From 9 October 2026 its policy covers images made in whole or in part with generative AI.

Fix: Upload a genuine photograph. Keep edits to crop, rotation, size, and small changes to light, colour, contrast and sharpness. Keep the original file: Deliveroo can ask for it.

Wrong file type or size

Deliveroo asks for JPEG files of up to 8 MB. iPhones save HEIC files by default.

Fix: Export or convert to JPEG before you upload. On iPhone: Settings → Camera → Formats → Most Compatible.

Need better photos?

Professional menu photos from your phone photos

MenuPhotoAI makes a professional photo from your own photo of the dish, in minutes. Use it on your website, your menus and social media. Where you upload it is your decision: read the Deliveroo rule on AI images above first.

Try Free: 5 Photo Credits

No credit card required

Professional Photography Options: UK Pricing Guide

UK Professional Photography Cost Breakdown

Cost breakdown for professional photography packages in the UK, showing package sizes, image counts, cost ranges, and per-image pricing
Package SizeImage CountCost RangePer Image
Small Menu5-10 images£200-£500£20-£100
Medium Menu15-25 images£500-£1,200£20-£80
Large Menu30-50 images£1,200-£2,500£25-£50

What's Included in Professional Photography

  • Professional equipment and lighting setup
  • Food styling and props
  • Post-production editing
  • Deliveroo-compliant formatting
  • Typical turnaround: 2-3 weeks

AI Enhancement: The Modern Alternative

What is AI Food Photo Enhancement?

AI food photo enhancement uses advanced machine learning models trained on millions of professional food photos to automatically transform your existing menu photos into professional-quality images. Deliveroo does not permit AI-generated images, so read its rule above before you upload one there.

What AI Can Improve

  • Lighting optimization
  • Color enhancement
  • Sharpness and clarity
  • Background optimization
  • Platform formatting

Key Benefits

  • Results in minutes
  • Update photos anytime
  • No scheduling required
  • From £1 per image

Cost Comparison: Professional vs AI

Single Session Cost Comparison (20 Menu Items)

Comparison of costs, time, and update options between professional photography and AI enhancement for 20 menu items
ApproachInitial CostTime to CompleteUpdates
Professional Photography£500-£8002-3 weeks£300+ per session
AI EnhancementFrom £1 per imageMinutesAnytime

Quick ROI Calculation

For a restaurant earning £8,000/month from Deliveroo:

  1. 1Deliveroo says menus with photos can increase orders by 25%. On £8,000 a month, 25% is £2,000 of additional monthly revenue
  2. 2At that rate, a £500-£800 professional shoot pays back in 8-12 days
  3. 3AI enhancement pays back in less than 1 day

Your Immediate Action Plan

Having professional-quality photos on Deliveroo is non-negotiable in 2026. Deliveroo says that menus with photos can increase orders by 25%. Whether you choose traditional photography or AI enhancement depends on your budget and timeline.

  1. 1Audit your current photos — against Deliveroo standards
  2. 2Calculate your potential ROI — based on current revenue
  3. 3Choose your approach — based on budget and timeline
  4. 4Execute quickly — every day without optimized photos is lost revenue

Bottom Line

Professional menu photos from your own phone photos. Start with AI enhancement from £1 per image and see results in minutes.

Start Free: 5 Photo CreditsSee Plans

Frequently Asked Questions

How much does Deliveroo menu photography cost?

Professional Deliveroo photography costs £200-£1,200 depending on menu size. AI enhancement alternatives start from £1 per image, offering significant cost savings while maintaining professional quality.

What are Deliveroo's photo requirements?

Deliveroo asks for menu item photos of at least 1200 x 675 pixels, landscape, in JPEG, up to 8 MB. It shows them as a 1:1 square, so keep the dish in the centre. The hero image must be at least 1920 x 1080 pixels and show at least 5 dishes. Photos must show one dish, with no hands, faces, text or watermarks.

Do professional photos really increase Deliveroo orders?

Deliveroo says that menus with photos can increase orders by 25%.

Can I use AI instead of hiring a professional photographer for Deliveroo?

Deliveroo says that AI-generated images are not permitted. From 9 October 2026 its partner policy covers any image made in whole or in part with generative AI, even if it is labelled. Minor technical enhancement of a genuine photograph is allowed. MenuPhotoAI makes a new image from your photo with a generative model, so read the policy before you upload one to Deliveroo. We make the images; where you upload them is your decision. The photos remain yours to use on your website, menus, social media and other apps.

This guide is updated regularly with the latest Deliveroo requirements and market pricing. Last updated: October 2026.

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