Just Eat Photo Requirements 2026: Menu Image Size & Upload Guidelines
Just Eat asks for dish photos in 4:3 landscape with no borders and a 2:1 header image, and does not publish a pixel size or a file size limit. Photos must be well lit, in focus, show the product exactly as served, and have no people, hands or text over the dish. Just Eat says items with images go into baskets four times more often and get on average 16% more orders. Just Eat publishes no rule about AI images. Professional photography costs £200-£2,500 depending on menu size, while AI enhancement starts from £1 per image. Checked against the Just Eat partner centre in October 2026.
Just Eat Photo Requirements 2026: Menu Image Size & Upload Guidelines
Everything UK restaurant owners need to know about Just Eat photo requirements, costs, and how to increase orders with professional-quality images.
Our Verdict: Photos Are Not Optional on Just Eat
Just Eat asks for dish photos in 4:3 landscape that fill the frame with no borders, and a 2:1 header image. It does not publish a pixel size or a file size limit. Just Eat says that items with images go into baskets four times more often, and that an item with a photo gets on average 16% more orders. Professional photography costs £200-£2,500 depending on menu size; AI enhancement starts from £1 per image.
Results in minutes. No scheduling, no studio fees, update photos anytime.
Try AI Enhancement FreeJust Eat photo requirements
From Just Eat's own merchant pages, checked in October 2026. Sources are listed below.
Menu item photo
- 4:3 landscape, filling the frame, with no borders
- Just Eat does not publish a pixel size, a file format or a file size limit for dish photos
Cover and header image
- Header: 2:1 landscape, no stretching and no borders
What the photo must and must not show
- Well lit and in focus
- Show the product exactly as it is served or sold
- No people or hands
- No text over the dish
- Use photos you own
AI-generated and edited photos
We found no statement about AI images in the Just Eat UK partner help centre. Its rule is to show the product exactly as served. Just Eat does not say whether it accepts an AI-improved photo.
What Just Eat offers itself
- We found no photo tool for dish photos in the partner help centre
Just Eat says that items with images go into baskets four times more often, and that an item with a photo gets on average 16% more orders.
Next: AI food photos on Deliveroo and Just Eat: what is allowed
Why Just Eat Photography Matters for Your Restaurant
A large audience: Lumina Intelligence data shows that Just Eat had 25.2% of UK delivery occasions in 2024. Just Eat says that items with images go into baskets four times more often, and that 42% of customers try a new restaurant because of the photography.
Just Eat in the UK Market
Lumina Intelligence data shows that Just Eat had 25.2% of UK delivery occasions in 2024, and that Uber Eats led with 27.2%. Just Eat Takeaway.com reported 242 million orders in the UK and Ireland in 2024. London restaurants on Just Eat can reach these customers with the same photo rules. For many UK restaurants, Just Eat is still a key source of delivery orders.
- Menu items with photos are 4x more likely to be added to basket
- 42% of customers tried new restaurants because of photography
- Items with photos see 16% more orders than those without
- Visual-first mobile interface means photos are your primary conversion tool
Professional Photography Options: UK Pricing Guide
UK professional photography cost breakdown by package size.
| Package Size | Image Count | Cost Range | Per Image |
|---|---|---|---|
| Small Menu | 5-10 images | £200-£600 | £20-£120 |
| Medium Menu | 15-25 images | £600-£1,500 | £25-£100 |
| Large Menu | 30-50 images | £1,500-£2,500 | £30-£80 |
What's Included in Professional Photography
- Professional equipment and studio lighting
- Food styling and takeaway container presentation
- Post-production editing and enhancement
- Just Eat-compliant formatting and sizing
AI Enhancement: The Modern Alternative
AI food photo enhancement uses advanced machine learning models trained on millions of professional food photos to automatically transform your existing menu photos into professional-quality images, in the 4:3 shape Just Eat asks for.
What AI Can Improve
- Lighting optimization
- Color enhancement
- Sharpness and clarity
- Background optimization
- Platform formatting
Key Benefits
- Results in minutes
- Update photos anytime
- No scheduling required
- From £1 per image
Cost Comparison: Professional vs AI
Single session cost comparison for 20 menu items.
| Approach | Initial Cost | Time to Complete | Updates |
|---|---|---|---|
| Professional Photography | £600-£1,000 | A booked shoot, then editing | £400+ per session |
| AI Enhancement | From £1 per image | Minutes | Anytime |
Quick ROI Calculation
An example, not a forecast, for a restaurant that earns £10,000/month from Just Eat and has no menu photos today:
- 1Just Eat says an item with a photo gets on average 16% more orders. If your orders rise by 16%, that is about £1,600 more a month
- 2At that rate, a £600-£1,000 professional shoot for 20 items pays back in about 11 to 19 days
- 3AI enhancement for 20 items, from £1 per image, pays back in less than 1 day
Conclusion
Good photos help your restaurant on Just Eat, one of the UK's main food delivery platforms. Just Eat says that items with images go into baskets four times more often, and that an item with a photo gets on average 16% more orders.
Your Immediate Action Plan
- 1Audit your current photos - against Just Eat standards
- 2Calculate your potential ROI - based on current revenue
- 3Choose your approach - based on budget and timeline
- 4Execute quickly - add photos to your best sellers first
Bottom Line
Just Eat had 25.2% of UK delivery occasions in 2024 (Lumina Intelligence), and Just Eat says items with images go into baskets four times more often. Start with AI enhancement from £1 per image and see results in minutes.
Frequently Asked Questions
How much does Just Eat menu photography cost?
Professional Just Eat photography costs £200-£2,500 depending on menu size. AI enhancement alternatives start from £1 per image, offering significant cost savings while maintaining professional quality.
What are Just Eat's photo requirements?
Just Eat asks for dish photos in 4:3 landscape that fill the frame with no borders, and a 2:1 header image. Photos must be well lit and in focus, show the product exactly as it is served or sold, and have no people, hands or text over the dish. Just Eat does not publish a pixel size or a file size limit.
Do menu photos really increase Just Eat orders?
Just Eat says that items with images go into baskets four times more often, that an item with a photo gets on average 16% more orders, and that 42% of customers tried a new restaurant because of the photography.
Can I use AI instead of hiring a professional photographer for Just Eat?
Just Eat publishes no rule about AI images in its UK partner help centre. Its rule is to show the product exactly as it is served or sold. It does not say whether it accepts an AI-improved photo. An AI tool that starts from your real photo and keeps the dish as you serve it fits that rule best. Keep your original photos.
Ready to Maximize Your Just Eat Success?
Transform your menu photos with AI enhancement technology. No credit card required.
This guide is updated regularly with the latest Just Eat requirements and UK market pricing. Last updated: October 2026.
Related Guides
Deliveroo Photography Guide
Complete guide to optimizing your menu for Deliveroo's platform requirements.
LiveUber Eats Photography Guide
Complete guide to optimizing your menu for Uber Eats' platform requirements.
LiveFoodpanda Photography Guide
Complete guide to optimizing your menu for Foodpanda's international platform requirements.