What are iFood's photo requirements?

iFood menu item photos require a minimum resolution of 300x275 pixels, JPG, JPEG or PNG format, and a file size of up to 10MB. For the best display quality, upload a higher-resolution image, ideally at least 1200x900px. Avoid phone numbers, external links, and promotional text inside the image.

Does iFood allow AI-generated or AI-enhanced photos?

Yes. iFood permits AI-generated and AI-enhanced images as long as they represent the product faithfully. AI-generated illustrations should be clearly labelled as an illustrative image. AI enhancement of your real photos, which improves lighting, color and sharpness while keeping the actual dish, is a safe way to meet iFood's quality bar and its truthful-representation rule.

How much does iFood menu photography cost in Brazil?

Professional food photography in Brazil typically ranges from BRL 500 to BRL 2,000+ per session depending on the city and number of dishes, which works out to roughly BRL 25 to BRL 100 per image. AI enhancement alternatives start from around $1 per image, offering major savings while keeping professional quality.

How big is iFood in Brazil?

iFood is the largest food delivery platform in Latin America and dominates Brazil with an estimated 80 to 87 percent market share. It operates in around 1,700 Brazilian cities and, according to Statista, surpassed 100 million orders in a single month for the first time in August 2024.

Why do photos matter so much on iFood?

iFood customers browse a feed of competing restaurants, and the dish image is the first thing they see. iFood's own partner guidance notes that sales conversion in the app is higher for menu items with real, high-quality photos. Items without a photo, or with a dark or blurry one, are routinely skipped in favor of better-presented competitors.

iFood Photo Requirements 2026: Size & Guidelines

Why iFood Photography Matters in Brazil

The Brazilian reality: iFood is the dominant food delivery platform in Latin America, with an estimated 80 to 87 percent market share in Brazil and coverage across roughly 1,700 cities. On a feed this crowded, your dish photo is your storefront. Customers scroll quickly, and the image is the single biggest factor in whether they tap your restaurant or the one next to it.

The iFood Opportunity

According to Statista, iFood surpassed 100 million orders in a single month for the first time in August 2024, a milestone no rival in Brazil comes close to matching.

The largest food delivery platform in Latin America
An estimated 80 to 87 percent share of Brazil's food delivery bookings
Present in ~1,700 Brazilian cities, from São Paulo to small interior towns
iFood's own partner guidance states that conversion is higher for items with real, high-quality photos

iFood Photo Requirements & Specifications

Image Specifications

Menu Item Photos (Official Minimums):

Minimum resolution: 300 x 275 pixels
Format: JPG, JPEG or PNG
Max file size: Up to 10 MB
Recommended: Upload higher resolution, aim for at least 1200 x 900px for a crisp feed

Other Image Slots:

Store logo: Square, commonly 400 x 400px
Store banner: Wide format, check current spec in the partner portal before uploading
Content rule: No phone numbers, external links or promotional text inside the image

Note: iFood publishes specs in Portuguese and occasionally updates them. The 300 x 275px minimum, JPG/PNG format and 10 MB limit are drawn from iFood's partner documentation; always confirm the current values inside your Portal do Parceiro before a bulk upload.

Content Guidelines

Required Elements:

Clean, fresh-looking food presentation
Natural, soft lighting
Sharp, high-resolution image clarity
Image that faithfully represents the dish
Consistent framing across the menu

Prohibited Elements:

Phone numbers, links or promo text in the image
Watermarks or heavy branding overlays
Blurry, dark or low-resolution images
Misleading images that do not match the dish
Collages of multiple unrelated items

Does iFood Allow AI Photos?

Yes. iFood officially permits AI-generated and AI-enhanced images, on one condition: they must represent the product faithfully. Purely AI-generated illustrations should be clearly labelled as an illustrative image (for example, "imagem meramente ilustrativa"). Restaurants stay responsible for making sure the picture matches what arrives at the door.

This is exactly why AI enhancement of your real photos is the safest path. It improves lighting, color and sharpness while keeping the actual dish, so you clear iFood's quality bar and its truthful-representation rule at the same time.

How to Upload Photos to iFood

1Sign in to the Portal do Parceiro (partner portal) at portal.ifood.com.br, or open the iFood Gestor de Pedidos app.
2Go to Cardápio (Menu) and select the item you want to add or update a photo for.
3Click Adicionar foto and upload a JPG or PNG that meets the 300 x 275px minimum and stays under 10 MB.
4Crop and confirm. New images typically go through a short moderation review before they appear live to customers.
5Repeat for your best-selling items first, then work down the menu for full coverage.

Photography Tips for Brazilian Menus

iFood menus are dominated by a handful of hugely popular categories. Here is how to shoot the dishes that drive the most orders in Brazil.

Lanches & Burgers

Brazil's top delivery category. Shoot at a 30 to 45 degree angle to show the stacked layers, and capture the burger fresh before the bun softens.

Pizza

Use a top-down or slightly angled shot of the whole pizza. A single pulled slice with the cheese stretch signals freshness and lifts appetite appeal.

Açaí & Bowls

Shoot from above to show the toppings clearly. Bright, even lighting keeps the deep purple vivid and makes granola and fruit pop.

Marmitas & Comida Caseira

Home-style plates sell on portion and abundance. Fill the frame, separate the rice, beans and protein clearly, and keep the background clean and neutral.

Universal shooting checklist:

Use natural daylight near a window whenever possible
Avoid direct on-camera flash, which flattens food and casts harsh shadows
Keep a clean, uncluttered background so the dish is the hero
Shoot every dish the same way so your menu looks consistent

Common iFood Photo Mistakes

Leaving best-sellers without any photo at all
Uploading dark, phone-flash photos taken in a dim kitchen
Stretching a tiny image below the 300 x 275px minimum

Baking prices or promo badges into the image itself
Mixing wildly different angles and lighting across the menu
Using a photo that oversells and misrepresents the real dish

AI Enhancement: The Fast Alternative

What is AI Food Photo Enhancement?

AI food photo enhancement uses advanced machine learning to transform your existing menu photos into professional-quality images that clear iFood's resolution and quality standards, without a studio, a photographer or a scheduling headache.

What AI Can Improve:

Lighting optimization
Color and appetite appeal
Resolution and sharpness
Clean background cleanup
iFood-ready formatting

Key Benefits:

Results in minutes
Update photos anytime
No photographer scheduling
From $1 per image

Cost Comparison: Professional vs AI

Cost to Photograph 20 Menu Items in Brazil

Option	Typical Cost	Per Image	Turnaround
Professional studio session	BRL 500-2,000+	BRL 25-100	1-3 weeks
Freelance photographer	BRL 400-1,200	BRL 20-60	1-2 weeks
AI enhancement	~$20 USD	From $1 USD	Minutes

Brazilian photography prices are typical market ranges and vary by city, studio and dish count. AI pricing is based on MenuPhotoAI credits.

How MenuPhotoAI Helps

MenuPhotoAI turns the photos you already have on your phone into iFood-ready images. Upload a snapshot of a dish, and the AI enhances lighting, color, sharpness and background while keeping the real food intact, so you stay compliant with iFood's truthful-representation rule.

Enhance your best-sellers in minutes, not weeks
Output sized and formatted for iFood's requirements
No studio, no photographer, no scheduling

Start with 5 free credits, no credit card required.

Try AI Enhancement Free

Conclusion

On a platform as dominant and crowded as iFood, your dish photo does the selling. Meet the 300 x 275px minimum, keep images truthful and sharp, and give every best-seller a photo. Whether you hire a photographer or enhance your existing shots with AI, the goal is the same: stand out in the feed and convert more of the browsers scrolling past.

Ready to compete on iFood? Start with AI enhancement from $1 per image and see results in minutes.

This guide is updated regularly with the latest iFood requirements and Brazilian market pricing. Last updated: January 2026

iFood Photo Requirements 2026:Menu Image Size & Guidelines